Hi, I’m Jobeth —
Emmy® Award-Winning Storyteller & Creator

I’m Jobeth — an Emmy®-Award winning storyteller, host, and producer, whose career has been shaped by curiosity, creativity, and a deep respect for the people behind every story.

I began my career in hard news, chasing shootings and storms, responding to police calls, covering politicians, and even reporting traffic to make sure your morning commute was easy breezy. Those early years taught me how to work under pressure, ask the right questions, and tell stories with accuracy, urgency, and care.

Eventually, my path led me to Hawaii, where everything shifted. I helped pioneer a new lifestyle content show called HI Now (Hawaii Now) — and this is where my creative beast was truly unleashed. As both host and producer, I learned the art of elevated storytelling: how to collaborate with clients, honor their message, and tell their stories in a way that felt authentic, high-quality, and never commercial. That work — blending culture, lifestyle, food, and community — ultimately earned me an Emmy® Award and reshaped the kind of storyteller I wanted to be.

In 2020, before anyone knew a pandemic was looming, I moved to Dallas to help launch a brand-new show at the national level: NBC LX, later known as LX News. We built it in the middle of the pandemic — innovating in real time, reimagining how news could be told, seen, and felt. As a host and producer, I helped shape daily rundowns, experiment with formats, and push the envelope in how stories reached audiences. We were always testing, always evolving, always asking, what if we told this differently?

After that chapter, I relocated to the San Francisco Bay Area to join NBC’s California Live, where I spent the last three years spotlighting the businesses, communities, and cultures that make the Golden State so special. From family-run shops to cultural institutions, I had the privilege of telling stories rooted in place, pride, and people.

Alongside my career, my identity has always been deeply personal. I’m a proud daughter of Filipino immigrants, a Navy baby raised in San Diego, and now a mom of two (or three, if you include my dog), balancing storytelling with school pickups, snack breaks, and nap-time hustle. I’m also an award-winning Tahitian dancer, and a (very enthusiastic, wannabe pro) golfer — but only when the kids are napping.

And now, here I am — transitioning into my next chapter as an independent storyteller, journalist, producer, and creator. No longer limited by format, platform, or expectations, I’m free to tell the kinds of stories that matter — and to tell them in ways that feel human, intentional, and true.

If there’s one thing my journey has taught me, it’s this: your story is worth telling. And I’d be honored to help you tell it.